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# advanced tips# top tips

Advanced tips for improving your website's load speed

The user experience and your website's position in search results can both be impacted by page speed, making it a crucial component of website performance. Users may become impatient and leave your website if it takes too long to load, and search engines may devalue your website's position in the results. We shall examine some cutting-edge suggestions for enhancing the loading speed of your website in this piece.

1. Enable Gzip compression

Enable compression

Gzip compression is a method for shrinking the amount of your website's files so that they may be downloaded more quickly. You can speed up the loading of your website, especially for those with sluggish internet connections, by turning on Gzip compression. Use a plugin like W3 Total Cache or add the following code to your.htaccess file to enable Gzip compression:

<IfModule mod_deflate.c>
  # Compress HTML, CSS, JavaScript, Text, XML and fonts
  AddOutputFilterByType DEFLATE application/javascript
  AddOutputFilterByType DEFLATE application/rss+xml
  AddOutputFilterByType DEFLATE application/
  AddOutputFilterByType DEFLATE application/x-font
  AddOutputFilterByType DEFLATE application/x-font-opentype
  AddOutputFilterByType DEFLATE application/x-font-otf
  AddOutputFilterByType DEFLATE application/x-font-truetype
  AddOutputFilterByType DEFLATE application/x-font-ttf
  AddOutputFilterByType DEFLATE application/x-javascript
  AddOutputFilterByType DEFLATE application/xhtml+xml
  AddOutputFilterByType DEFLATE application/xml
  AddOutputFilterByType DEFLATE font/opentype
  AddOutputFilterByType DEFLATE font/otf
  AddOutputFilterByType DEFLATE font/ttf
  AddOutputFilterByType DEFLATE image/svg+xml
  AddOutputFilterByType DEFLATE image/x-icon
  AddOutputFilterByType DEFLATE text/css
  AddOutputFilterByType DEFLATE text/html
  AddOutputFilterByType DEFLATE text/javascript
  AddOutputFilterByType DEFLATE text/plain
  AddOutputFilterByType DEFLATE text/xml

Use a content delivery network (CDN)

An international network of servers known as a content delivery network (CDN) is used to deliver material to users based on their location. By serving static assets (such photos and JavaScript files) from a server that is nearby to the user, such as a CDN, you can speed up how quickly people can access your website. This might speed up the download of these assets and enhance the functionality of your website.

Optimize images

Large graphics, especially on mobile devices, can dramatically slow down the loading performance of your website. Make sure to optimise your photos by compressing them and utilising the right file types to boost the efficiency of your website. You can use programmes like TinyPNG or to compress your photos, and for photographs or vector graphics, use JPEG or PNG instead of SVG.

Minify CSS and JavaScript

The loading time of your website can also be impacted by CSS and JavaScript files, particularly if they are huge and contain extraneous code. Make care to minify these files by removing whitespace and comments to enhance the performance of your website. You can employ programmes like Uglify or CSSNano.

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