8 Tips for writing the perfect SMS marketing message

Marketers take note! Do you get frustrated of sending SMS marketing messages that are a complete failure? Do not worry; we have compiled a list of our top 8 suggestions for creating the ideal SMS marketing message.

These pointers will enable you to get the most out of your SMS marketing efforts and engage your audience, whether you're a seasoned veteran or just getting started. Put away the pen and paper (or, more accurately, your thumbs) and let's get to work creating some SMS marketing magic!

How long should an SMS marketing message be?

Brevity is essential when it comes to SMS marketing. Keep your communications succinct and to the point because your audience is probably on the go and will be reading them on a mobile device. An SMS marketing message should be no more than 160 characters long, or around one text message.

It's crucial to keep in mind that longer messages will be divided into many texts, which might be annoying for the recipient and reduce the likelihood that your message will be viewed in its entirety. Your audience is more likely to read and respond to your messages if you keep them brief and to the point.

Aim for the shortest feasible word count when writing your SMS marketing message. Focus on the most crucial information, such a call to action or an unique offer, and use language that is action-oriented. Even in just 160 characters, you can produce potent and successful SMS marketing messages with a little imagination.

What is a standard SMS message?

On a mobile device, a typical SMS message, often called a text message, is a brief message that can be sent and received. Standard SMS messages can only contain 160 characters and are primarily used for one-on-one or small-group communication.

Standard SMS messages are now more frequently used to deliver marketing and promotional content from companies in recent years. This kind of SMS marketing, often known as "bulk SMS," enables you to communicate with a lot of people at once.

Standard SMS messages don't need an internet connection because they are transmitted directly to the recipient's mobile device. In particular for people who might not have access to the internet or who prefer to get messages straight on their phone, this makes them a practical and affordable alternative for businesses to contact their audience.

Standard SMS texts are a quick and simple way to reach your audience, whether you're delivering a personal message or a promotional message. Just bear in mind that it's crucial to respect the privacy of your audience and to offer them communications that are only pertinent and worthwhile.

8 tips for writing the perfect SMS message

1. Keep it Short and Sweet - Keeping your SMS marketing message succinct and to the point is one of the most vital considerations. Keep your messages brief because it's possible that your audience will be reading them on a mobile device while they're on the g
2. Personalize Your Message - Personalization is a potent SMS marketing strategy that you may use to increase audience engagement.
3. Use Action-Oriented Language - It's crucial to employ language that motivates action when writing your SMS marketing message.
4. Make it Urgent - In SMS marketing, conveying a sense of urgency can be effective since it encourages your target audience to take action. An urgent message grabs the reader's attention and convinces them that they must take immediate action.
5. Use Emojis and Emoticons - Emojis and emoticons can be a great and effective approach to give your SMS marketing messages individuality and feeling.
6. A/B Test Your Messages - In order to test and improve your messages' performance, A/B testing is a crucial phase in the SMS marketing process. You may identify which messages perform the best and make data-driven decisions regarding your SMS marketing strategy by testing various iterations of your message.
7. Use Direct and Clear Calls to Action - Any SMS marketing message must include a strong call to action (CTA), which makes it obvious to the receiver what action you want them to take.
8. Timing is Everything - The right timing is crucial for SMS marketing. Sending your message at the correct time can mean the difference between an unnoticed message and one that gets results.

Let's dive into each tip in greater detail...

Tip 1: Keep it Short and Sweet

Keeping your SMS marketing message succinct and to the point is one of the most vital considerations. Keep your messages brief because it's possible that your audience will be reading them on a mobile device while they're on the go.

An SMS marketing message should be no more than 160 characters long, or around one text message. It's crucial to keep in mind that longer messages will be divided into many texts, which might be annoying for the recipient and reduce the likelihood that your message will be viewed in its entirety.

Keep your messages succinct and to the point by concentrating on the most crucial details. Focus on the most crucial information, such a call to action or a unique offer, and use language that is action-oriented. Even in just 160 characters, you can produce potent and successful SMS marketing messages with a little imagination.

Aim for the shortest feasible word count when writing your SMS marketing message. Use plain, concise language that is simple to grasp rather than overusing jargon or technical terms.

In conclusion, brevity is the key to getting your SMS marketing messages read and responded to. You can develop persuasive messages that work by concentrating on the most crucial details and speaking clearly and succinctly.

Tip 2: Personalize Your Message

Personalization is a potent SMS marketing strategy that you may use to increase audience engagement. Your chances of getting a response from the recipient increase when your messages feel more relevant and important to them.

You can include the recipient's name, location, or previous purchases to your SMS marketing messages in a variety of ways. Personalization can also be used to segment your audience and offer communications specifically tailored to each segment depending on their interests or actions.

For instance, if you are aware that a receiver recently made a purchase from your store, you can send them a follow-up message with a discount coupon for similar goods. This improves the likelihood that the receiver will make another purchase in addition to demonstrating your appreciation for them as a customer.

Additionally, personalization can be used to forge closer ties with your audience. The message will sound more personal if you use a casual tone and refer to the receiver by their first name, for instance.

As a result, personalising your SMS marketing messages is a fantastic approach to increase engagement and establish more solid bonds with your audience. Your communications have a better chance of being viewed and responded to if you use the recipient's information to establish a more personal connection.

Tip 3: Use Action-Oriented Language

It's crucial to employ language that motivates action when writing your SMS marketing message. Action-oriented language makes it simple for the recipient to execute the desired action and clearly communicates what you want them to accomplish.

For instance, you may say, "Get your hands on our new product today!" rather of just promoting it. The recipient is encouraged to act by the straightforward, direct language used in this communication.

It's crucial to be clear and succinct when utilising action-oriented language in your SMS marketing messages. Avoid using ambiguous or passive language; instead, use concise, direct language.

A strong call to action is another crucial component of language that is action-oriented. This can be accomplished by sending a link to your website or a particular landing page or by requesting a reply from the receiver if they would like additional information.

In conclusion, the secret to writing good SMS marketing messages is to use language that is focused on taking action. You may improve the likelihood that your messages will be read and responded to by choosing language that is concise, direct, and motivational. So start using innovative language to achieve achievements!

Tip 4: Make it Urgent

In SMS marketing, conveying a sense of urgency can be effective since it encourages your target audience to take action. An urgent message grabs the reader's attention and convinces them that they must take immediate action.

You may add a sense of urgency to your SMS marketing messages in a number of ways, such as:

• Limited-time offers: Promote a special deal that's only accessible for a short period of time, like a discount or a freebie.
• Limited supply: Inform your audience that there is only a limited supply of a good or service available, inspiring them to take immediate action.
• Exclusive access: Provide exclusive access to a good or service for your audience before it is made available to the broader public.

It's crucial to be open and sincere while establishing a sense of urgency in your SMS marketing messaging. Any fake urgency will be swiftly exposed by your audience, so only promote deals that are actually time- or resource-limited.

Finally, adding a sense of urgency to your SMS marketing messages might be an effective strategy for raising conversion rates. You may grab your audience's attention and inspire them to act by employing limited-time deals, limited supplies, or exclusive access. Why then wait? Your SMS marketing messages should immediately start to convey a sense of urgency.

Tip 5: Use Emojis and Emoticons

Emojis and emoticons can be a great and effective approach to give your SMS marketing messages individuality and feeling. These tiny visuals can make your communications feel more intimate and relatable and can help you communicate in a way that words alone cannot.

Emojis and emoticons should only be used sparingly when used in SMS marketing messaging. Emojis should only be used when they provide value because too many might make your message feel cluttered and hard to understand.

When utilising emojis and emoticons, it's crucial to keep in mind your audience and the context of your communication. When creating your messages, keep in mind that while some emojis are generally understood, others may have diverse connotations in other cultures.

In conclusion, using emojis and emoticons to bring personality and feeling to your SMS marketing messages may be enjoyable and successful. They can aid in delivering your message and enhancing audience engagement when used wisely. So go ahead and give your next SMS marketing message a little personality!

Tip 6: A/B Test Your Messages

In order to test and improve your messages' performance, A/B testing is a crucial phase in the SMS marketing process. You may identify which messages perform the best and make data-driven decisions regarding your SMS marketing strategy by testing various iterations of your message.

You can test several elements of your message during an A/B test, including the subject line, the body text, the call to action, and even the use of emoticons and emojis. You can test several audience subgroups to discover how various audiences react to your communications.

It's crucial to have a specific hypothesis for the thing you're testing and to keep track of the outcomes of your tests if you want to get the most out of your A/B tests. You may monitor the outcomes of your experiments and come to data-driven conclusions about your SMS marketing strategy using tools like Google Analytics or the analytics provided by your SMS marketing platform.

A/B testing is a crucial step in the SMS marketing process, to sum up. You may make data-driven decisions and continuously raise the effectiveness of your SMS marketing campaigns by putting various elements of your messages to the test and monitoring the outcomes. So why are you still waiting? Immediately begin A/B testing your SMS marketing campaigns!

Tip 7: Use Direct and Clear Calls to Action

Any SMS marketing message must include a strong call to action (CTA), which makes it obvious to the receiver what action you want them to take. A compelling call to action (CTA) can make the difference between a message that is ineffective and one that generates results.

It's crucial to be precise and clear when creating your CTA. To make the required action explicit, use action-oriented language such as "Sign up immediately" or "Buy now." Avoid using ambiguous or passive wording in your CTA and make sure it is simple to understand and follow.

It's also crucial to include a clear call to action (CTA) in your message, perhaps at the end or in a separate SMS message. The recipient will find it and be able to take action quickly as a result.

Making it simple for the recipient to take action is as vital to employing a great CTA. This can entail offering a landing page URL, a contact number to call, or a coupon code.

In conclusion, the effectiveness of your SMS marketing messages depends on a distinct and direct call to action. Your messages are more likely to produce results if you use language that encourages action, prominently display your CTA, and make it simple for the recipient to do so.

Tip 8: Timing is Everything

The right timing is crucial for SMS marketing. Sending your message at the correct time can mean the difference between an unnoticed message and one that gets results.

Think about your target and their routines to decide when to send your SMS marketing messages. Sending communications during off-peak times, such the evenings or weekends, may be preferable if your audience is mostly made up of working professionals. On the other hand, you could want to send communications during the day when they are more likely to be available if your audience is made up of students or parents who stay at home.

When choosing the optimum time to transmit, it's crucial to take the message's content into account. For instance, it could be ideal to send the message earlier in the day if you're promoting a sale or a time-sensitive offer so that your audience has plenty of time to take action.

When choosing the optimal time to send a message, it's vital to take into account your audience, the message's substance, and the responses you receive. You may monitor the performance of your messages and make data-driven decisions about when to send using programmes like Google Analytics or the analytics provided by your SMS marketing platform.

In conclusion, the success of your SMS marketing campaigns depends on timeliness. You may choose the optimum time to send and increase the success of your SMS marketing campaigns by taking into account your audience, the message's content, and monitoring the responses to your messages.

Conclusion

To sum up, SMS marketing is a potent and successful technique to connect with your audience and get results. You may write SMS marketing messages that are succinct, personalised, urgent, compelling, tested, and perfectly timed by using the eight suggestions in this article.

These pointers can assist you in writing potent and successful messages that produce results, whether you're an experienced SMS marketer or just getting started. Why then wait? Start using these suggestions to see the impact they might have on your SMS marketing campaigns.